The short answer is: no, not everyone needs multivitamin gummies. If you eat a varied diet — fruit, vegetables, wholegrains, protein — and have no diagnosed deficiencies, a multivitamin gummy will not replace anything you are missing. But there are situations where a daily supplement makes sense: restrictive diets, difficulty absorbing certain nutrients, periods of higher demand, or blood tests that show low levels.
What decides whether you need one is not how popular gummies are, but what your diet provides and what your body can absorb. This article explains the role of daily vitamins, who benefits most, what the evidence shows about vitamin B12, C and D, and how to compare a gummy's label with what studies used — without promises the data cannot support.
What daily vitamins are and why they matter
Vitamins and minerals take part in functions the body cannot perform on its own: energy production, immune defences, bone health, blood cell formation and tissue repair. Most people get what they need from food, but there are nutrients whose intake or absorption is more fragile than you might think.
A systematic review of 141 studies in adults following plant-based diets (vegetarians and vegans) compared intake and blood markers with those of people who ate meat: intake and status of vitamin B12, vitamin D, iron, zinc, iodine and calcium were generally lower in the plant-based groups 1. This does not mean all vegetarians have deficiencies, but it shows that diet alone does not always cover everything.
The most common reasons for nutritional gaps include limited variety in the diet, food allergies or intolerances, restrictions by ethical choice, routines that make cooking difficult, and medical conditions that affect absorption. This is where a daily supplement can come in — as a complement, never as a replacement for a balanced diet.
Multivitamin gummies: what is different about them
Gummies are not inherently "better" than tablets; they are a different way of taking the same nutrients. The practical advantage is adherence: chewing a gummy is easier than swallowing a tablet, especially for people who have difficulty swallowing or simply forget to take capsules. The disadvantage is that the amount of nutrients per gummy is usually lower than in a tablet, and some gummies contain polyols (such as maltitol) which, in excess, can have a laxative effect.
Gummies may also be easier to digest than traditional tablets for some people, although this depends on the formula and individual tolerance. If you have difficulty swallowing tablets or simply prefer a chewable format, gummies can make a daily routine easier to keep up.
On absorption, the available evidence concerns the nutrients themselves, not the "gummy" versus "tablet" form. What is known is that the absorption of vitamin B12, for example, depends on the dose: the intestinal absorption system becomes saturated, and the percentage absorbed decreases as the dose increases 2. In a crossover trial in 30 pregnant women, the absorption of B12 and folate from two prenatal supplements was higher on an empty stomach than after a meal, with peak absorption at 3 hours 3. This helps explain why the directions on the label (for example, "after a meal") are practical guidance, not a decorative detail.
Who benefits most from a daily supplement
There is no single profile. The groups where supplementation makes most sense are:
- People on restrictive or plant-based diets. A meta-analysis of 17 studies in adult vegans showed significantly lower blood B12 levels and higher total homocysteine than in vegetarians or omnivores; B12 supplementation improved the status of this nutrient in the subgroups analysed 4.
- Older adults. The absorption of B12 from food can decline with age. In a study of eight older adults with atrophic gastritis and eight controls, the absorption of protein-bound B12 was significantly lower in the older adults (0.7% vs. 1.9%), but normalised after antibiotic therapy 5. This shows that the form of the nutrient and the state of the digestive system matter.
- People with low levels confirmed by blood tests. In a network meta-analysis of 13 studies with 4,275 patients with B12 deficiency, oral, intramuscular and sublingual routes were compared; differences between routes did not reach statistical significance for the outcomes assessed 6. In other words: the oral route is a studied option, but the decision about what to take and at what dose should be made by the health professional who interprets your blood tests.
- Children and teenagers. Requirements are age-specific and should not be met with adult formulas. An ESPGHAN position paper, based on a systematic search that included around 1,500 children on a vegan diet, reviewed the evidence on growth, nutritional adequacy and biomarkers in this age group 7. For children, talk to a paediatrician before giving any supplement.
If you suspect a deficiency, the right step is to have blood tests and interpret them with a health professional — not to start supplementing on your own. Self-medication can mask underlying health problems and delay the correct diagnosis.
What the evidence says about B12, C and D
These are the nutrients most often associated with daily multivitamins, and also those where the evidence is clearest — for better and for worse.
Vitamin B12
B12 is needed for red blood cell formation and for the normal functioning of the nervous system. In people without deficiency, supplementation has not been shown to improve cognitive function, depressive symptoms or fatigue: a meta-analysis of 16 randomised trials with 6,276 participants found no effect of B12 alone or B-complex on these outcomes 8. This is important for calibrating expectations: supplementing is not "boosting" people who already have normal levels. You can read more about what this nutrient does in the body in the article How vitamin B12 works.
Vitamin C
Vitamin C contributes to the normal functioning of the immune system and to the protection of cells from oxidative stress 9. As for preventing the common cold, a Cochrane review with 29 trial comparisons and 11,306 participants concluded that regular supplementation did not reduce the incidence of colds in the general population, although it may slightly shorten the duration in some circumstances 10. To go deeper, see How vitamin C works.
Vitamin D
Vitamin D contributes to the maintenance of normal bones and to the normal functioning of the immune system 9. A meta-analysis of 25 randomised trials with 11,321 participants showed that vitamin D supplementation reduced the risk of acute respiratory infections, with a more evident effect in those with low baseline levels 11. In a meta-analysis of 52 trials with 75,454 adults, vitamin D supplementation was not associated with lower all-cause mortality, although it reduced the risk of death from cancer 12. And a more recent meta-analysis, with 69 trials and 153,902 participants, assessed the effect of calcium and vitamin D on preventing fractures and falls in adults not taking medication for osteoporosis 13. Context matters: results depend on the population, the dose and baseline status. To understand the mechanism, see How vitamin D3 works.
Multivitamin gummies vs. tablets: what to compare
There are no studies directly comparing gummies with multivitamin tablets in terms of clinical efficacy. What you can do is compare what is on the label. The table below uses two products from the TuttiBear range to show how values vary between formulas — and why "multivitamin" is not a uniform category.
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| Nutrient (per serving) | Multivitamin Gummies for Adults (2 gummies) | Hair & Nails Gummies (2 gummies) |
|---|---|---|
| Vitamin D | 50 µg (1000% NRV) | 20 µg (400% NRV) |
| Vitamin C | 20 mg (25% NRV) | 20 mg (25% NRV) |
| Vitamin B12 | 8 µg (320% NRV) | 6 µg (240% NRV) |
| Vitamin B6 | 2 mg (143% NRV) | 2 mg (143% NRV) |
| Zinc | 3 mg (30% NRV) | 2.7 mg (27% NRV) |
| Biotin | 180 µg (360% NRV) | 5,000 µg (10,000% NRV) |
Multivitamin Gummies for Adults state "chew 2 gummies per day, preferably after a meal" and are intended for adults; they contain polyols and excessive consumption may have laxative effects. Hair & Nails Gummies follow the same directions (2 gummies per day, after a meal) and include a specific warning: biotin may interfere with the results of some laboratory tests, so you should inform your doctor and the laboratory before having tests. None of this information is a promise of effect — it is what the label says.
If your goal is to compare formats, the article Vitamin B12 gummies or tablets explores the practical differences. And if you want to understand how to interpret NRV percentages, see Vitamin B12: daily dose and how to read the label.
How to choose a multivitamin gummy
Before buying, check:
- Dose per serving and NRV. Compare what the gummy provides with what you need. A gummy with 25% of the NRV of vitamin C is not the same as a tablet with 100%.
- Form of the nutrient. In the case of vitamin D, a meta-analysis of randomised trials showed that vitamin D3 was more effective than D2 at raising serum 25(OH)D levels 14.
- Directions and warnings. Follow the label instructions and respect the limits. Doses used in studies are not dosing instructions.
- Target audience. Adult formulas are not suitable for children. For younger ones, there are specific products, such as Kids' Multivitamin Gummies (+2 years), with 1 gummy per day and adult supervision.
- Specific needs. If your goal is hair health, for example, the evidence on nutritional supplements in this area is limited and heterogeneous: a systematic review of 30 studies concluded that the quality of evidence is low and that the results do not allow generalised recommendations 15.
For children, there are specific products such as Kids' Multivitamin Gummies (+2 years), with 1 gummy per day and adult supervision. Never give adult formulas to children, as doses and nutritional requirements are different.
Limitations and when to talk to a professional
No multivitamin gummy replaces a varied, balanced diet. And no formula covers every need of every person. The evidence on supplementation in populations without deficiency is, in many cases, neutral: B12 did not improve cognition, mood or fatigue in people without deficiency 8, and vitamin C did not prevent colds in the general population 10.
Talk to a health professional before starting any supplement if you are pregnant or breastfeeding, if you take medication, if you have a diagnosed medical condition or if you intend to give supplements to a child. If you suspect a deficiency, the right step is a blood test and the interpretation of whoever requested it — not self-medication. To understand the risks and general precautions, see Is vitamin B12 bad for you? Risks and precautions.
In summary
Daily vitamins in gummy form are a convenient way to complement your diet, but they are not necessary for everyone. People on restrictive diets, with confirmed low levels or greater difficulty absorbing nutrients may benefit; those who eat a varied diet and have no deficiencies probably do not need them. What makes the difference is reading the label, comparing doses and NRVs, following the directions and talking to a professional whenever you have doubts. If you want to explore options, see the Vitamins & Immunity collection or the available Packs.
Frequently asked questions
Do I need to take multivitamin gummies every day?
Not necessarily. If you have a varied diet and no diagnosed deficiencies, a daily supplement may not bring additional benefits. Gummies make more sense on restrictive diets, with low levels confirmed by blood tests, or in situations that affect nutrient absorption. The decision should be based on your individual case, ideally with guidance from a health professional.
Are multivitamin gummies as effective as tablets?
There are no studies directly comparing gummies with multivitamin tablets in terms of clinical efficacy. What is known is that absorption depends on the nutrient and the dose — in the case of B12, the percentage absorbed decreases as the dose increases. The most important thing is to compare what each format provides per serving and follow the directions on the label.
Can I replace meals with multivitamin gummies?
No. Gummies complement your diet, but they do not replace the nutrients, fibre and compounds in whole foods. A gummy provides isolated vitamins and minerals in defined amounts; a balanced meal provides much more than that. Use the supplement as a complement, never as the basis of your nutrition.
Are multivitamin gummies safe for long-term use?
It depends on the formula and on respecting the stated dose. Some gummies contain polyols, and excessive consumption can have a laxative effect. In addition, the biotin present in some formulas may interfere with laboratory test results. Always follow the directions on the label and, if you take other supplements or medication, talk to a health professional.
Can children take the same multivitamin gummies as adults?
No. Children's nutritional requirements differ from adults', and adult formulas are not suitable for this age group. There are specific products for children, with adjusted doses and a recommendation for adult supervision. Before giving any supplement to a child, consult a paediatrician.
Which vitamin is most important in a multivitamin gummy?
There is no single "most important" vitamin — it depends on the gaps in your diet. Vitamin D, vitamin B12 and vitamin C are often highlighted because their intake or absorption may be insufficient in certain groups, such as people on plant-based diets or older adults. Ideally, choose a formula that covers your specific needs, not the one with the longest nutrient list.
Sources and references
Informative summary of published research. The results refer to the forms and the people studied; they are not promises about the effect of any product.
- Neufingerl N, Eilander A. Nutrient Intake and Status in Adults Consuming Plant-Based Diets Compared to Meat-Eaters: A Systematic Review. Nutrients. 2021;14(1). pubmed.ncbi.nlm.nih.gov · PMID 35010904 · DOI 10.3390/nu14010029
- Watanabe F. Vitamin B12 sources and bioavailability. Exp Biol Med (Maywood). 2007;232(10):1266-74. pubmed.ncbi.nlm.nih.gov · PMID 17959839 · DOI 10.3181/0703-MR-67
- Dawson EB, Evans DR, Conway ME, et al. Vitamin B12 and folate bioavailability from two prenatal multivitamin/multimineral supplements. Am J Perinatol. 2000;17(4):193-9. pubmed.ncbi.nlm.nih.gov · PMID 11041441 · DOI 10.1055/s-2000-9420
- Niklewicz A, Hannibal L, Warren M, et al. A systematic review and meta-analysis of functional vitamin B12 status among adult vegans. Nutr Bull. 2024;49(4):463-479. pubmed.ncbi.nlm.nih.gov · PMID 39373282 · DOI 10.1111/nbu.12712
- Suter PM, Golner BB, Goldin BR, et al. Reversal of protein-bound vitamin B12 malabsorption with antibiotics in atrophic gastritis. Gastroenterology. 1991;101(4):1039-45. pubmed.ncbi.nlm.nih.gov · PMID 1889697 · DOI 10.1016/0016-5085(91)90731-y
- Abdelwahab OA, Abdelaziz A, Diab S, et al. Efficacy of different routes of vitamin B12 supplementation for the treatment of patients with vitamin B12 deficiency: A systematic review and network meta-analysis. Ir J Med Sci. 2024;193(3):1621-1639. pubmed.ncbi.nlm.nih.gov · PMID 38231320 · DOI 10.1007/s11845-023-03602-4
- Verduci E, Kӧglmeier J, Haiden N, et al. Vegan diet and nutritional status in infants, children and adolescents: A position paper based on a systematic search by the ESPGHAN Nutrition Committee. J Pediatr Gastroenterol Nutr. 2025;81(5):1318-1345. pubmed.ncbi.nlm.nih.gov · PMID 40819279 · DOI 10.1002/jpn3.70182
- Markun S, Gravestock I, Jäger L, et al. Effects of Vitamin B12 Supplementation on Cognitive Function, Depressive Symptoms, and Fatigue: A Systematic Review, Meta-Analysis, and Meta-Regression. Nutrients. 2021;13(3). pubmed.ncbi.nlm.nih.gov · PMID 33809274 · DOI 10.3390/nu13030923
- Regulamento (UE) n.º 432/2012 da Comissão, que estabelece uma lista de alegações de saúde permitidas relativas a alimentos (versão consolidada no EUR-Lex). eur-lex.europa.eu
- Hemilä H, Chalker E. Vitamin C for preventing and treating the common cold. Cochrane Database Syst Rev. 2013;2013(1):CD000980. pubmed.ncbi.nlm.nih.gov · PMID 23440782 · DOI 10.1002/14651858.CD000980.pub4
- Martineau AR, Jolliffe DA, Hooper RL, et al. Vitamin D supplementation to prevent acute respiratory tract infections: systematic review and meta-analysis of individual participant data. BMJ. 2017;356:i6583. pubmed.ncbi.nlm.nih.gov · PMID 28202713 · DOI 10.1136/bmj.i6583
- Zhang Y, Fang F, Tang J, et al. Association between vitamin D supplementation and mortality: systematic review and meta-analysis. BMJ. 2019;366:l4673. pubmed.ncbi.nlm.nih.gov · PMID 31405892 · DOI 10.1136/bmj.l4673
- Massé O, Mercurio CM, Dupuis S, et al. Calcium, vitamin D, or combined supplementation to prevent fractures and falls: systematic review and meta-analysis. BMJ. 2026;393:e088050. pubmed.ncbi.nlm.nih.gov · PMID 42161415 · DOI 10.1136/bmj-2025-088050
- Tripkovic L, Lambert H, Hart K, et al. Comparison of vitamin D2 and vitamin D3 supplementation in raising serum 25-hydroxyvitamin D status: a systematic review and meta-analysis. Am J Clin Nutr. 2012;95(6):1357-64. pubmed.ncbi.nlm.nih.gov · PMID 22552031 · DOI 10.3945/ajcn.111.031070
- Drake L, Reyes-Hadsall S, Martinez J, et al. Evaluation of the Safety and Effectiveness of Nutritional Supplements for Treating Hair Loss: A Systematic Review. JAMA Dermatol. 2023;159(1):79-86. pubmed.ncbi.nlm.nih.gov · PMID 36449274 · DOI 10.1001/jamadermatol.2022.4867
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